Behind the scenes with River Island in LA
Not only did they produce one of our favourite high street spring summer collections this year, River Island have a sun-bleached, irreverent and wholly enjoyable slice of Americana campaign video to back it up.
Set amongst the suitably chaotic Los Angeles landscape, we see a veritable host of gorgeous boys and girls laughing and strutting this season’s pieces to their fullest potential. Featuring a bevvy of Versace-esque ‘downtown Miami’ looks, alongside the ever present themes of summer Bohemia and denim, things are juxtaposed nicely with a dash of monochrome minimalism.
Shot by the world renowned Ellen Von Unwerth and styled by the legendary Karl Plewka, it’s clear River Island are taking the British high street to the International big leagues. We challenge you to watch this behind-the-scenes feature and not wish you were situated poolside and sunny side up.
Love that summer LA-type look.
Cute video, cute guys.
River Island just got cool!
Not a bad shoot, could do with losing the Essex boys thou.
Love the 50′s Cali look
Those boys (and i mean boys, not men) are annoying. Shame.
Nice ad for RI
Nice new range they have!
Those boys are to die for….and the girls of course.
<3 River Island
Cant stop playing that nervous giggle the male model does at the start, it’s addictive and weird.
I dont think i could wear any of the boys clothes.
Lovely feeling good clip, i want sunshine!
Coolio…
Cool beanz.
That little bot irrates me
Damn, can’t type. Meant to say ‘that little boy at the beginning irritates the hell out of me!”
5198680969 bunck of fags