News: Selfridges hosts emerging talents

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A look from Sorcha O'Raghallaigh A/W 11-12

Five of the countries most exciting and unique new talents have been chosen by Selfridges to feature in their London store as part of their Bright Young Things programme. The designers will be showcased in the internationally famous windows and have pop-up stores dedicated to their individual clothing ranges, including exclusive pieces for the department store.

A look from the MASC womenswear collection

A look from the MASC womenswear collection

Maarten van Der Horst’s colourful styles will be one part of the quintet, and as a prominent member of Fashion East, has already caught the attention of many fashionistas. Others include Adam Andrascik, Alice Lee, androgynous airplane inspired fashion duo MASC and Sorcha O’Raghallaigh, who has worked with Lady Gaga and Nicola Formichetti with her romantic and vampish designs.

Alice Lee Show, Spring Summer 2012, London Fashion Week

Alice Lee at London Fashion Week

In order to check out or purchase goods from the Spring Summer collection of each designer, as well as the uniquely made limited edition products, then head down to the store, as the initiative only runs until the end of February.

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