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Who To Spot At LFW

London Fashion Week is but days away, and as such, our style periscope is out in full force. One of the best parts of these few hundred hours of queueing, cramming, sweating and shivering is the star spotting. And we’re not talking Kimberly Walsh or Amber Rose plonking themselves FROW, oh no, we are of course referring to the editorial elite. These movers and shakers and subsequent taste-makers are what gets us giddy as a One Direction fan faced with a Harry Styles dedicated hair tumblr.

And this year, we want YOU to join us on in our sartorial Where’s Wally endeavours. Below you will find a cheat sheet of sorts, dedicated to informing you, just who, exactly, is informing you… if you get our drift? Memorise the pictures and bios and as soon as you spy one of this hall of fame swanning about the Great British capital, simply snap and tweet @Motilo using the hash tag #stylespot. The best ones will be published in our magazine at the end of the week for all to see, and who knows, maybe next season you’ll be the one getting stalked with an iPhone…

Sarah Harris; Fashion Features Editor at British Vogue

You’ll spot this dove-haired delight on the front row of anything that matters. In fact, if you see her at all, it means you’re in the right place so don’t move until she does. Super good with the words, even better with the nonchalant elegance.

Hilary Alexander; Former Fashion Director of the Daily Telegraph, current Lord Of All

Ms Alexander is something of a national treasure. Always smiling, always lovely and seemingly always around, she’s the industry insider we’d most like to go to tea with.

Susie Lau, Founder of the Style Bubble Blog

You’d be hard-pushed to miss this uppity-bobbidy blogger as she dashes from show to show. Oh so cute yet oh so sharp, she is one of the reasons there is now a bonafide blog accreditation for shows as well as press.

Anna Wintour; Editor-In-Chief of US Vogue

First in, first out – genuine 21st century fashion legend and somewhat urban myth. You’ll spot her wearing shades 90% of the time to keep her true feelings firmly to herself. As well as avoid eye contact with anyone remotely uncouth.

Taylor Tomasi Hill; Artistic Director at Moda Operandi

Ahhhh girl crush alert. This Southern Belle sets our aesthetic hearts racing whenever we see her teeny tiny frame strutting from show tent to Mercedes Benz. Can literally make anything look good. Anything.

Anders Solvsten Thomsen; Senior Fashion Editor at Love Magazine

Tall, Scandi and Handsome are the three key words in spotting this rather dapper MAT (man about town). Most commonly observed sharing a joke with someone fabulous as he bypasses the queues.

Suzy Menkes; International Herald Tribune

There aren’t many 69 year old women we would happily trade places with, but Suzy Menkes is definitely up there. Arguably one of the finest fashion journalists ever to string a sentence together, she is the holy grail of the written word.

Colin McDowell; Esteemed British fashion journalist & founder of Fashion Fringe

Fashion Santa. Highly revered pillar of the British, nee International, style industry. Originator of the ‘moment’ and jolly nice chap to all.

Francesca Burns; Fashion Editor at British Vogue

The Alabama Worely of British Vogue. This firecracker is cute as a button yet fierce as a fashion fox. Brightly hued, fantastically (and ferociously) accessorised she is arguably one of the coolest girls in town.

Scott Schuman; Founder of The Sartorialist

Watch out, Beadle’s about. However, you’re unlikely to be caught by this super snapper unless you are distinctly ‘European’ and working chic layers like there’s no tomorrow. A modern day institution  to see Mr Schuman amongst a flock of fashion females is an extraordinary study in extreme peacocking. 

Gianluca Longo; Editor At Large for Motilo.com

Our favourite London gent, the one and only Mr Gianluca Longo is one of the most loved men on the British Fashion Council. Behind that dazzling smile lies a magpie mind always on the look-out for the next big thing, or the most fabulous place to visit.